GMO’s Late Apology: A Lesson in Data Breach Crisis Communication
GMO's CEO apologized 13 days after confirming a cyberattack. Prism PR CEO Rick Pendrick on data breach crisis communication: waiting is the worst choice.
PR Explained
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PR Explained
What PR agencies do, what PR costs and how to earn coverage, for founders and CEOs new to public relations.
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PR Explained
How to Choose a PR Agency: 10 Questions to Ask Before You Sign
Learn how to choose a PR agency with 10 questions to ask before you sign: test their news judgment, check live links and paid placements,…
PR Explained
How to Newsjack a Breaking Story: Our Newsjacking Process, Step by Step
Learn how to newsjack a breaking story the way Prism PR does: monitor the news, find the angle, build the list, pitch fast and publish…
PR Explained
The Jay-Z Super Bowl Halftime Pick: A PR Lesson in Timing
Jay-Z picked himself for the Super Bowl halftime show. Prism PR CEO Rick Pendrick on why the backlash was avoidable: announce it and explain it…
PR Explained
Cracker Barrel’s CEO Exit Shows How Long a Rebrand Backlash Lasts
Cracker Barrel's CEO left a year after its logo fiasco. Prism PR CEO Rick Pendrick on why a rebrand backlash lasts, and how to test…
PR Explained
Xbox’s COO Exit: What a Thin Executive Departure Announcement Costs
Xbox's first COO left after three months with a short memo. Prism PR CEO Rick Pendrick on why a thin executive departure announcement backfires and…
PR Explained
Startup PR: How to Earn Press Coverage Before You Are Famous
Startup PR without the fame: how founders earn press coverage, use data reporters want, pitch briefly, win backlinks, and what PR for startups really costs.
PR Explained
Digital PR vs Traditional PR: What Changed and What Did Not
Digital PR vs traditional PR, explained by a former NBA and NASCAR PR exec: what changed, what did not, and which one your company needs…
PR Explained
How to Pitch a Journalist: What Reporters Actually Open
Learn how to pitch a journalist step by step: find the story, pick the right reporter, write a subject line they open, and keep the…
PR Explained
Earned Media vs Paid Media: What Each One Buys You
Earned media vs paid media in plain English: what each one costs, how long it works, why Google and AI tools trust one and not…
PR Explained
How Much Does a PR Agency Cost? Real 2026 Prices
PR agency cost in 2026, in plain English: retainer ranges from $3,500 to $90,000 a month, hourly rates, an in-house comparison, and pay-for-performance pricing.
PR Explained
What Is Digital PR? How It Works and What It Costs
Digital PR earns stories about your company in online news outlets, with a backlink to your site. How it works, what it costs in 2026,…
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