Is Linkbuilding Dead? PR Is King: What the Best Brands Know That Most Agencies Don’t
PR is now king as traditional linkbuilding fades—discover what the best brands know about earning links and credibility.
Digital PR & Linkbuilding
Blog
The Prism PR Blog
Plain-English PR, digital PR and linkbuilding, and how earned media gets your brand into Google and AI answers. Written by Rick Pendrick.
Posts
Digital PR & Linkbuilding
Why “Editorial PR” Is the Last Safe Haven for SEO in Google’s Anti-Spam Era (2025 Update)
Is Editorial PR the key to effective SEO in Google’s anti-spam era? Helping brands build authority and trust with high-quality coverage.
Digital PR & Linkbuilding
From Earned Media to Search Rankings: The New Playbook for PR in the SEO Era
Earned media is transforming search rankings—explore the new PR playbook for SEO success in today’s digital landscape.
Digital PR & Linkbuilding
Fast-Tracking Authority: How Prism PR Lands National News Coverage for Even Niche Brands
National news coverage is within reach for even niche brands when you use Prism PR’s proven authority-building strategies.
Digital PR & Linkbuilding
Why Most Linkbuilding Agencies Fail the CMO Test—and How to Choose a Partner You Can Trust
Most linkbuilding agencies fail the CMO test—find out how to choose a trustworthy partner for your brand’s SEO growth.
Digital PR & Linkbuilding
Why Most ‘Digital PR’ Agencies Still Miss the Mark (and How to Spot the Real Experts)
Many digital PR agencies miss the mark—learn how to spot real experts who deliver measurable results for your brand.
Digital PR & Linkbuilding
Beyond Backlinks: How Executive-Level Digital PR Shapes Brand Reputation and Rankings
Executive-level digital PR goes beyond backlinks to shape brand reputation and improve search rankings through strategic media placements.
Digital PR & Linkbuilding
How to Use Data-Driven PR to Earn High-DA Backlinks—Naturally and At Scale
Data-driven PR helps you earn high-DA backlinks naturally and at scale, boosting your SEO performance with authentic media coverage.
Digital PR & Linkbuilding
The Silent Risk: How Low-Quality Linkbuilding Hurts M&A and Enterprise Valuation
Low-quality linkbuilding poses a silent risk to M&A and enterprise valuation, making high-standard PR essential for sustainable growth.
Studies & News
Prism PR Wins “Best Digital Linkbuilding Agency” in 2025—Here’s What Sets Us Apart
Prism PR stands out as the best digital linkbuilding agency thanks to our innovative strategies and proven client results.
Digital PR & Linkbuilding
What the Data Says: Benchmarking ROI From Editorial Links vs. Paid Posts in 2025
Editorial links deliver stronger ROI than paid posts, according to data-driven benchmarking that reveals what works best for SEO results.
Digital PR & Linkbuilding
The 5 Questions Every CMO Should Ask Before Hiring a Linkbuilding Agency in 2025
CMOs should ask these five questions before hiring a linkbuilding agency to ensure lasting SEO results and brand safety.
Get Started
Turn Expertise Into Earned Media
The ideas on this blog are what Prism does for clients every day. Talk to us about your goals.